Aviation Book Reviews
The Wright Way Seven Problem-Solving Principles from the Wright Brothers that Can Make Your Business Soar...
By Mark Eppler
Book Review Comments from AMACOM by Carl Chance, "Wings Over Kansas."
This book in point of fact, provides an extremely valuable comprehension into the how and why of Wilbur and Orville Wright's amazing achievements, with lessons we can all apply in business and throughout our professional careers.
Mark Eppler has written the first book to focus on the problem-solving model behind the invention of the first powered flying machine. The author is an award-winning teacher of effective management and a passionate student of "everything Wright." From his first visit to the Wright Brothers National Memorial in Kill Devil Hills, North Carolina, in 1983, Eppler has been fascinated by not only what the Wright brothers accomplished, but how they worked ... and what today's business leaders and managers can learn from their winning example.
Eppler stated, "My goal is not only to share with the reader the problem-solving principles that guided the Wright brothers, but to illustrate and energize each with a portion of their experience and personalities gleaned from diaries, letters, and the recorded history of their work. In doing so, I would like to add my bit in making the case for the first flight as the event the twentieth century."
A problem-solving guide wrapped up in a thrilling historical adventure; The Wright Way reveals the principles the Wright brothers used to solve the highly complex and hotly debated problem of heavier-than-air manned flight. Throughout, readers will learn how Wilbur and Orville overcame a slew of technical, financial, and personal obstacles. Not just a riveting read, the book gives step by step instructions on how to apply what worked for the Wright brothers to the readers' own toughest business problems, with consistently stunning results. Practical and inspirational, The Wright Way's principles for achievement include the 7 problem-solving principles of forging, tackling the tyrant, learning fiddling, flexible rigidity, relentlessly replenishing, methodical and meticulous attention to detail and force multiplying.
For all those eager to learn more about the aviation trailblazers, Eppler includes a chronology of the Wright brothers' historic achievement, a glossary of key aviation terms, and a list for further uplifting reading. At a time when business leaders, managers, and entrepreneurs are facing formidable problems, The Wright Way offers a fresh, exhilarating, and proven way to conquer challenges and achieve the outstanding.
For more information, log on to www.amacombooks.org/wrightway.
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