A Case Study
When Wingspan Air & Space Channel entered the Wichita Television Marketplace in 1998, it was vitally important to create a national introductory presence for Boeing-Wichita, Raytheon Aircraft, Cessna Aircraft and Bombardier Aerospace/Learjet. It was determined that a soft-promotional video series of the "big-four" be created.
The Television Network
Wingspan Air & Space Channel launched 24-hour national/international programming April 2, 1998. The Channel featured aviation and aerospace news, current events as well as documentary, historical, educational and entertainment features. Wingspan's parent company, The Network Group was best known as the producer of the popular "Wings" series, seen on the Discovery Channel.
The Air Capital Video Producer
Carl Chance of Air Capital Video Producers was chosen by Wingspan Chairman Walter Boyne to be the Midwest-based Wingspan News Consultant/Correspondent. It was Chance's job to uncover, develop, write, produce & direct the video production and narrate Kansas Aviation and Aerospace industry news stories and features.
The Production Development Process
The pre-production and postproduction elements were accomplished as detailed in the following sequence. The key here was to get a "feel" for the feature story designed with effective story-telling communication. Punctuating the continuity was the shooting and usage of exciting, dynamic video footage that supported and propelled the story forward.
Example Video Storyboard Scripts
Each of the big-four, Boeing-Wichita, Raytheon Aircraft, Cessna Aircraft and Bombardier Aerospace/Learjet were asked the same leading question for the interview...
"How do you see yourself in the global aviation and aerospace marketplace?" The following Video Storyboard Scripts were produced from that question for Boeing and Bombardier.
BOEING & LEARJET, WINGSPAN-WICHITA NEWS STORY
Many of the scenes for these Wingspan news features were shot with a Sony DV Mini 1000 3CCD camera. The video camera stores the picture in digital form which can later be transferred and received by the Media 100, the non-linear edit system which was used.
Some of the file footage came from BetaCam SP format, which was loaded, on the Media 100's high-speed hard drive through component connectors. The videographer/editor was Alan Van Petten of AV Video Productions, Wichita, Kansas.
Not only did the video productions introduce the Wichita Aviation and Aerospace Industry to the nation; the videos served to become promotional ambassadors for each aircraft company. They were viewed by a captive and targeted audience and were showcased in one of the most powerful and credible forms known to communication...
the Television Broadcast Medium.
Wings Over Kansas® is a product of Chance Communications, Inc. and Air Capital Video Producers®, a division of C.C.I.